TrueHugz 2025: A Year of Growth, Gratitude, and Community
As 2025 draw to a close, we reflect with deep gratitude on a foundational year for TrueHugz. From day one, TrueHugz has been guided by three core pillars, high-performance materials for superior comfort, thoughtful design that puts users first, and a supportive care community that uplifts both carers and users. Together, they form the foundation of our mission and our growth.
This year reminded us of the impact that’s possible when thoughtful product design meets genuine human connection. Every conversation, product trial, caregiver insight, and user who placed their trust in us has shaped the TrueHugz journey in meaningful ways.
A Year Marked by Milestones
In May, we introduced our first line of TrueHugz adult diapers, CoolComfort, CoolGuard, and CoolDiscreet. Thoughtfully designed for Singapore’s climate and refined with real user feedback, these products reflect our commitment to quality, dignity, and everyday comfort.
Our pre-launch engagement at the World Ageing Festival at Marina Bay Sands allowed us to connect meaningfully with caregivers, healthcare professionals, and seniors. Over two days, more than 200 of our free samples were collected, reflecting the real demand for quality, comfortable incontinence solutions.
The conversations we had reinforced the importance of better support for users and caregivers, and many of the connections formed at the festival have since grown into valuable collaborations that strengthen our community impact.
We were honoured this year to collaborate with community partners such as CaringWheels and Lions Befrienders (LB). Together, we contributed and participated in educational sessions, community support initiatives, and outreach programmes.
A key highlight was the well-received incontinence talk at the LB Active Ageing Centre in Tampines hosted by TrueHugz . These engagements reinforced our belief in the importance of awareness, empathy, and accessible education, especially around topics not often openly discussed.
We also introduced our “Do Good” initiatives, where a portion of TrueHugz’s proceeds goes towards supporting the meaningful work of our community partners, helping extend their impact to even more seniors and caregivers.
To ensure that support remains accessible anytime, anywhere, we broadened our presence across various platforms over time:
• Shopee
• Lazada
Every order is hand-packed with care by our small but dedicated team, and every review received, whether praise or suggestion, helps us improve. The growing number of repeat customers is a humbling affirmation that our products are making a positive difference.
From zero followers, we now have a steadily expanding presence on Instagram, Facebook, and TikTok. We’re grateful for every caregiver, user, and supporter who has shared their stories, challenges, and encouragement with us. Your voice guides the work that we do.
We introduced the Hugz Resources blog as a safe and reliable space for education, practical tips, and lived experiences related to incontinence. Our goal is to make support accessible and to help reduce the stigma associated with incontinence.
We also stay connected with our community through Hugz Voices, our regular newsletter that offers gentle reminders to keep well and stay connected.
This year, we laid the groundwork for what defines TrueHugz:
• Quality products designed with empathy
• Clear and honest communication
• Responsiveness to user feedback
• Purpose-driven community impact
These values guide our decisions and set the tone for how we work with our users, partners, and collaborators.
Looking Ahead: 2026 and Beyond
2025 has reminded us that staying grounded and authentic will always be our anchor. As we move into the new year, our focus remains simple, to keep improving, keep listening, and keep serving our community with heart.
Behind the scenes, our team has been hard at work researching, designing, and refining a new line of products built around comfort, dignity, and smarter care. While we can’t reveal everything just yet, we can share this: 2026 will introduce thoughtful innovations that make everyday living easier, more comfortable, and more empowering for seniors and caregivers alike. Expect new materials, smarter designs, and well-tested improvements inspired directly by your feedback.
We will continue building on what worked well in 2025, strengthening relationships, and exploring opportunities that allow us to better support individuals living with incontinence and their caregivers who journey alongside with them.
Even as we grow, our core commitment stays unchanged, to provide comfort, dignity, and genuine care in every step of the journey.
A Heartfelt Thank You
To every user who tried our products, every caregiver who shared feedback, every partner who shared our values and collaborated with us, and everyone who encouraged our mission: THANK YOU!
Your trust has strengthened the foundation of TrueHugz, and we are deeply honoured to be part of your care journey.
As we enter 2026, we look ahead with gratitude, humility, and renewed purpose.
Together, we will continue to uplift one another and build a community where everyone can live comfortably and confidently.
Thank you for being part of the TrueHugz story.
We can’t wait for the year ahead. Wishing all a Happy 2026!
Best Regards from: The Truehugz Team